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This site states the following, "Welcome and Thanks for visiting! Due to increased cost of materials, starting." We noticed that the web page also stated " July 1st, 2015 our vest prices will increase to 325." It also stated " Ifyou need your completed vestmailed to you please be sure to include payment 275, plus 16 shippingwith your order form or when placing your order in person. Thank you! Mail in orders are now easier. To download our Vest Order Packet. Thanks! MapQuest Terms and Conditions." The header had Alaskhahn Creations as the highest ranking keyword. It was followed by vest, police, and custom which isn't as ranked as highly as Alaskhahn Creations. The next words the site uses is law enforcement. vest carrier was also included and might not be understood by web engines.